Abstract:
This paper describes and analyzes the behavior of interpersonal relationships, focusing on communication and technological innovation. Different conceptions of social networks, their characteristics, advantages and disadvantages in postmodern society are presented. Subject-subject communication as one of the contemporary relational forms is put forward. Controversial and critical perspectives on virtual relations as an expression of the fragility of human bonds are presented. It is concluded that psychology should consider the new paradigm that Internet proposes in our globalized culture, in order to foster the use of strategies based on new communication tools to promote the necessary changes according to the demand.